About

I am Simon Shim, the CFO behind Kestrel CFO. I spent ten years in corporate finance in the automotive industry. Earlier, on the client side of agency relationships at a car company, I checked that agency spend paid off.

Since 2019 I have built monthly reporting and financial models for growing companies. That includes the models behind a $30 million raise. I was the fractional CFO to an online retailer that grew to about $12 million in revenue. Today I do monthly reporting for a services business.

Kestrel CFO brings that work to agency owners without the calls. Software builds your numbers. AI drafts the notes. I check every review before it reaches you. You reach me by email, and I reply within two business days.